Ad Agency, Marketer, Product Developer, Media, PR, Sales? To win, all you need are Three critical skills.

To win, all you need are Three critical skills.

Ideation, Collaboration, Presentation Skills for Advertisers and Marketers

Idea Noise: The Gap Between Big & Loud Ideas

Who Should Attend:

Anyone in the organization responsible for developing, approving or buying ideas.

Participant Numbers: Maximum 20

Duration: Half Day

Why is it that some ideas are big and rich enough to change us (and our businesses), while others are simply one-hit wonders, creating a loud momentary boom but no echo? While both can be quality, they achieve very different results. So when either developing or approving and accepting ideas, it is imperative to recognize the attributes that separate one from the other to ensure you don’t end up with a potentially one-legged idea that’s expected to walk miles.

About the workshop

Idea Noise starts with an analysis of the attributes of ‘big’ and ‘loud’ ideas. From there, we look at first establishing objectives for ideas and then developing criteria for what we’re going after to ensure we have the right measurement tools in place. To prove the points, we walk through some case studies to prove how different ideas perform. And then, we test the theory by critiquing a series of recent marketing campaigns to identify their ‘noise power’. Finally, we’ll take our proof one step further and challenge teams to further build on several campaigns, proving the theory once and for all.

By the end of Idea Noise, participants should never confuse the two forms again, and be far better equipped to either develop or accept the right idea for the right objective.

Workshop content includes

  • Understanding the attributes of big and loud ideas
  • Establishing objectives for your idea search
  • From objectives to criteria; developing a checklist
  • Studying case studies
  • The Idea Gallery – testing the theories
  • The Idea Satellite and Idea Mapping

Get in touch with us

416.604.0000
info@threetraining.com

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Clients say...

“Leslie is absolutely one of the game-changers. Her expertise and understanding of the creative process is top notch, but the even greater value is in passion and creativity she will ignite in your people and the impact it will have on your organization.” - Mark Ferrier, President, TraffikGroup

"The 2-day session that Leslie delivered to the Pepsico marketing department was one of the best training sessions I've been part of. The content was mind-opening, practical, and useful, and Leslie's ability to engage the crowd was second-to-none. Feedback from the other attendees was off the charts. I would work with Leslie again in a heartbeat.” - Logan Chambers, Marketing Manager – Quaker Bars, Pepsico

“Leslie has reinvigorated one of our existing workshops and transformed it from a good mid-level experience to, as one participant stated, a “mastery level course”. Moreover, her dynamic and enthusiastic teaching style has made her one of our top rated instructors.” - Mark Liebert, Senior Director, Association of National Advertisers (ANA) School of Marketing

“I don't know how Leslie does it, but I've seen the results. Our people are more confident, better presenters and better at selling the work. I have to admit, like all Creatives, I was skeptical about a presentation training course that would be right for Creatives. But Leslie really gets it.” - Judy John, CEO, Chief Creative Officer, Leo Burnett

"Leslie Ehm is amazing, seriously impactful and a huge asset to anyone who comes into contact with her. We are happy to call her a partner." - John Minty, CFO, Venables Bell & Partners

"Leslie Ehm is the marketing industry's best kept secret. Her enthusiastic, yet powerful approach and unique ability to motivate professionals to understand that the client/agency dynamic is most successful when viewed as a partnership is invaluable to anyone who wants to take their business to the next level. Her highly effective and inspiring workshop will have your entire team ready, and willing, to move mountains." - Nancy Modrcin, Mattel Canada

"It made all the difference for a successful learning event to have Leslie Ehm’s massive enthusiasm combined with her keen and personally relevant insight into our industry." - Karen Tilley, SVP, Dir. Account Management, Leo Burnett

"The only way to describe Leslie is "dynamite!" She gets participants to truly look into their core, push themselves, take risks, and do it all in front of a crowd.  And then she leaves them with the sense that "I can do anything!”.  People like Leslie are a rare breed." - Trina Boos, founder, Ad Lounge, and President, Boost Agents

"Leslie Ehm doesn’t just ‘get it’ – she’s actually done it. And she brings all of her experience, passion and smart teaching to every workshop. My team didn’t want the sessions to end!" - Ron Tite, Creative Director, Sharpe Blackmore

"Leslie Ehm has been a fantastic addition to our learning and development programming. She has a natural gift of being able to take an accurate pulse of your organization, where it is and where you are trying to take it. Beyond delivering very thoughtful off-the-shelf programs that really get to the heart of key issues, Leslie is consistently insightful and innovative in providing suggestions and solutions for how she can partner on customized programming and follow-up that really can change the game." - Ellen Nearman, Director, Talent, Organic Inc.

"We thought we were pretty good at both the creative process and presenting our ideas. That was until we invited Leslie Ehm into our agency. Her training and approach is being embraced throughout the agency, resulting in even better work. I highly recommend her." - Tony Chapman, CEO, Capital C

"Idea Noise was fantastic and thought provoking." - Joe Rand, Director of Marketing, Disney Cruise Lines

"Stand & Deliver was one of those experiences that make an indelible impact. The skill with which Leslie Ehm addressed each person and created individualized development strategies was impressive. The transformation was evident in the room and in the way we now think and interact as a team." - Larry MacEachern, Sr. VP, Managing Partner, Color

“I was stunned by the amount of learning, value and the effectiveness of Leslie’s training. She is such a pro, personally invested into every conversation: advising, teaching, providing input, making sure it all sinks in. It's intense, powerful, eye-opening and you can expect to apply it to your job the next day.” - Gene Jigota, Owner & Principal Consultant, TSBC Consulting Inc.

"I walked away with a tangible and effective system for idea generation. It's gold - a formula that can transform anyone into an 'idea alchemist'." - Lindsey Leese, Director, Second City

“We used Three Training for a client training program and Leslie Ehm was fantastic. She is knowledgeable, engaging and creative in her approach. Leslie is right - good things do come in Three." - Tom Hendrikson, Chief Breakthrough Officer, Sixsense Inc.

"There is a lot of training out there, but not much that focuses specifically on creative challenges. Leslie Ehm gets it. She speaks from years of experience and can offer valuable relevant feedback. She has helped reignite the team’s creative spark and I look forward to re-engaging her in the future." - Joel Trojanowski, Creative Director, Armstrong Partnership

"Leslie is an inspiring instructor - she puts her head and heart into really understanding what will make the biggest difference with students and then she puts everything she's got into crafting a learning experience that delivers beyond expectations. As program director at ICA I've worked with a lot of instructional consultants, and Leslie is a top professional from start to finish." - Suzanne Filiatrault Director of Professional Development, Institute of Communication Agencies

"Leslie Ehm creates and customizes a training regimen that speaks to every individual involved, and from several different perspectives. In a matter of seconds, she is able to formulate the lay of the land, immediately analyze and identify with the group she is training and deliver exactly the program necessary." - Linda Cunningham, VP, Green Apple Children’s Centre Inc.

"When my creative team was stuck for the next big yummy idea, we went to Leslie and Three Training for ideation facilitation and came away with tons of delicious ones. My only issue is that she still won’t give me a family discount!" - Erica Ehm, CEO, publisher YummyMummyClub.ca

"All too often the feedback after a training session is muted and minimal, but in this case it was energized and uniformly positive! More importantly, our staff have begun using the techniques with great success…I can confidently say that our agency could not have put our training dollars to better use and that we will be working with Leslie Ehm again in the near future." - Jeff Plotnikoff, Director, Human Resources, Armstrong Partnership

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